As much as we might be trying to resist it, fast fashion (and unethical consumerism in general) is still very much the norm in today’s society. Attitudes are slowly shifting, with charities and grassroots groups working alongside sustainable style brands to bring the human, animal and environmental suffering caused by the fast fashion industry to the forefront of consumers’ minds, but there’s still a long way to go. With magazine pages and blog posts devoted to throwaway style, where are we to turn to for fashion inspiration?
YouTube, of course!
Not only are our habits evolving with regard to fast fashion, we’re also changing the way we consume media, with many of us now watching video content on YouTube much more than on traditional TV. Luckily, YouTube is home to some brilliant channels which focus on ethical lifestyle – from veganism to zero waste living and minimalism – and sustainable style is very much having a moment.
With that in mind, I wanted to share my three favourite ethical fashion channels on YouTube. Get ready to be inspired.
Kristen’s impactful videos – like this one, where she exposes the despicable practices of fast fashion giant, Inditex – really make me think. She’s also incredibly stylish, and an example of how ditching fast fashion needn’t mean you have to compromise on your personal aesthetic. In Kristen’s most recent series, the gorgeously executed and very entertaining Thrift the Look, she recreates outfits worn by celebrities using thrifted and secondhand pieces. If you don’t feel like jumping straight on a plane to go thrifting in Athens by the end of the video then you’re a stronger viewer than I am!
Kiera Rose is one of my fave YouTube vegans. Her channel is brimming with beautifully produced yet down to earth videos on subjects ranging from mental health and art through vegan food and vlogs. More recently, she’s featured some banging eBay bargains and other secondhand finds in some of her videos, proving that you can find clothing and homeware pieces which suit your personal tastes without contributing to unethical consumerism.
One of my most recent YouTube obsessions, I can’t get enough of Becky’s channel at the moment. Shot against an adorable, chic backdrop, her videos have such a cosy element about them, as if you’re chatting to an old friend. And old friend with a very keen eye for sustainably stylish finds, that is! Becky’s videos often feature gorgeous fashion pieces picked up in charity shops and car boot sales, giving me endless inspiration to get sifting through the rails at my local secondhand hotspots.
I hope these recommendations come in useful for you when looking into alternatives to the damaging fast fashion industry. YouTube really is a treasure trove for ethical living – if you have any channels you think I should check out, leave them in the comments below!